Justina

About me

I chose product design because it allows me to focus on three things that matter deeply to me. Making a real impact by removing friction so great ideas can reach the real world. Superpower of helping people at different levels, from supporting product teams to making sure everyday users, like my grandmother, can buy a book online without stress. And creativity, which is essential to how I work and helps me think beyond obvious solutions and design with intention.

Beyond that, my studies in business psychology and human behaviour strengthened my understanding of how people think and make decisions. People around me have always valued my empathy and my ability to stay goal oriented, no matter the context. empathy and my ability to stay goal oriented, no matter the context.

At first glance, ballet and product design may seem unrelated, but they share more in common than it might appear. In ballet, you research roles, explore context, iterate constantly, refine details, and improve through feedback. I recognised the same patterns in product design, where understanding users, testing ideas, and continuous improvement are just as central. My earlier career as a professional ballet dancer shaped how I work today throughdiscipline, creativity, precision, and an eagerness forcontinuous growth. Ballet is no longer my focus, but it remains a supportive foundation for how I approach complex problems and development.